Madden NFL 15: Redesigning Madden Ultimate Team’s Core Player Experience

During my time as a design intern on Madden NFL 15, I focused on enhancing the Madden Ultimate Team (MUT) mode through a series of strategic redesigns that improved onboarding, player engagement, and accessibility. My responsibilities included designing and documenting a comprehensive overhaul of multiple onboarding features, interfaces, and interactions within MUT, ensuring new players could seamlessly dive into the mode’s unique offerings.

In addition, I developed the logic and functionality for a highly interactive Notification System, keeping players informed and engaged. I also created the MUT Objectives System, which introduced players to the mode’s diverse features and rewarded them as they progressed. Working closely with various game teams across Electronic Arts, I gained invaluable experience in cross-team collaboration, which was key to aligning the objectives of MUT with the broader goals of Madden NFL 15.

On Madden 15, I was a Design Intern. My duties included:

• Designing and documenting the complete overhaul of multiple onboarding features, interfaces, and interactions of the Madden Ultimate Team.
• Designed the highly interactive Notification System functionality and logic for Madden Ultimate Team.
• Created the Madden Ultimate Team Objectives System that exposed players to the many different features of the mode.
• Collaborated with multiple game teams externally and across Electronic Arts.